Talent Discovery
Data-backed selection of creators who align with your brand values and audience demographics.
End-to-End Management
Full lifecycle handling from negotiation to contract fulfilment and relationship nurturing.
Full-Funnel Strategy
Integrated campaigns that move audiences from awareness through conversion and retention.
Paid Amplification
Strategic boosting of top-performing organic content to maximize reach and efficiency.
Long-Term Ambassadorships
Building sustained partnerships that drive compounding value over one-off campaigns.
Performance Optimization
Continuous A/B testing and iteration based on real-time performance data.
Vetted Authenticity
Every creator is manually vetted for genuine engagement and audience quality. No bots, no fake followers.
Performance First
We are obsessed with your CAC and ROAS. Every decision is driven by performance data, not vanity metrics.
Absolute Transparency
No opaque pricing or hidden fees. You see exactly where your budget goes and the results it generates.
Which platforms do you specialize in?
We specialize in TikTok, YouTube, Twitch, and Instagram, with proven expertise in gaming, tech, and lifestyle verticals.
How do you ensure creator authenticity?
We manually vet every creator’s audience quality, engagement patterns, and content history before inclusion in our network.
What exactly does end-to-end management include?
It covers everything from initial outreach and negotiation to content approval, campaign execution, and final reporting.
How do you measure campaign success?
We track primary KPIs like ROAS, CAC, and conversion rates, along with engagement metrics and audience growth.
darrenmcalastair@macadu.co.uk
timdurojaye@macadu.co.uk